Your Cart is Empty
Fei is a sultry bustier dress ideal for adding layers or wearing alone. The structured satin quietly screams '90s Angelina.
The Fei Dress on Alexis Mackenzie.
The flamenco dress of your dreams. Meant for adding a bit of color to an otherwise dreary winter.
The Lykla Dress on Alexis Mackenzie.
Katra's oversized stand-up funnel neck and slashed away racerback are distinct with absolute ease of wear. Our signature plush modal blend is ideal for colder days.
The Katra Dress on Jessie Li.
The Anke Top is the most necessary basic, with a neckline that dips low and wide in a way that only seems precarious.
The Anke Top in white on Elsa Hosk.
The Sappha Top is straight out of a fairytale with a light and flirty cotton eyelet fabric.
The Sappha Top on Danielle Bernstein.
The Meili Skirt is daring from every angle, meant to shock and awe. Your sneakers will be glad the skirt does all the talking.
The Meili Skirt on Hailey Baldwin.
The Ninki Top is a plush turtleneck without the modesty in the brightest shade of red.
The Ninki Top on CoryAnne Roberts.
The Misa Midi Dress is fitted in our heavy charmeuse silk with straps only where absolutely necessary to create a delicate and unexpected silhouette. Show stopping is an understatement.
The Misa Midi Dress on Alexis Mackenzie.
The layering piece you never knew you needed. The Kuik Bodysuit is the easiest decision to make, living on the edge of sexy and comfortable.
The Kuik Bodysuit on Gizele Oliveira.
Second skin fit and our signature Anke neckline. The Anke Dress is definitely not just a phase.
Inka Williams in the Anke Dress.
Gossamer-like stretch tulle and the daintiest flocked velvet dots make for the perfect evil cute look.
A perfectly tied permanent bow to decorate your neck. Lisse is a hard choker in gold dipped brass that latches securely on a chain.
Yasaiya Mei Omotesando
4-12-10 Tokyo, Shibuya, Jingumae, Omotesando Hills 3F, 150-0001
Daikanyama T Site
16-15 Tokyo, Shibuya, Sarugakucho, 150-0033
TENOHA & STYLE RESTAURANT
20-23 Tokyo, Shibuya, Daikanyamacho, 150-0034
AFURI RAMEN Azabujuban
1-8-10 Tokyo, Minato, Azabu-Juban, Azabu-Juban TS Bldg 1F, 106-0045
Yoyogi VILLAGE
1-28-9 Tokyo, Shibuya, Yoyogi, 151-0053
Bar MARTHA
1-22-23 Tokyo, Shibuya, Ebisu, 150-0013
B-Side LABEL Harajuku
4-25-6 Tokyo, Shibuya, Jingumae, Hanae Bldg, 150-0001
LOFT Shibuya
21-1 Tokyo, Shibuya, Udagawacho, 150-0042
Tokyu Food Show
2-24-1 Tokyo, Shibuya, 150-0002
HARAJUKU CHICAGO
4-26-26 Tokyo, Shibuya, Jingumae, 150-0001
35 Steps Bistro
1-1 Tokyo, Shibuya, Maruyamacho, Shibuya City Hotel B1F, 150-0043
Shibuya Cat Street
5-10-10 Tokyo, Shibuya, Jingumae, 150-0001
Park Hyatt New York Bar
3-7-1-2 Tokyo, Shinjuku, Nishi-Shinjuku Park Hyatt Hotel, 160-0023
Kyu-Furukawa Gardens
1-27-39 Tokyo, Kita, Nishigara, 114-0024
WHAT AYAI PIECE CAN YOU NOT LIVE WITHOUT?
The Knife tee!!! Honestly I wear it all the time, because it goes with everything!
FAVORITE FASHION CITY?
London
FAVORITE IG ACCOUNT?
@Knighttcat
WHAT ARE YOU LISTENING TO RIGHT NOW?
Kendrick Lamar and Outkast
CURRENT GIRL CRUSH?
My sister... and Beyoncé.... Beyoncé forever
LATEST BEAUTY DISCOVERY?
MAC Ruby Woo lipstick
BEST PIECE OF FASHION ADVICE YOU'VE EVER RECEIVED?
Dress for your body type
BEST PIECE OF FASHION ADVICE YOU'VE EVER GIVEN?
Classic never goes out of style
LAST PURCHASE?
Bumble bee pillow for my new apartment 🐝
Eva is a fashion, lifestyle and comedy vlogger. Better known as MyLifeAsEva. She is just as funny and likable in real life, as we found out when she stopped by our DTLA Loft to shop and hang out.
WHAT AYAI PIECE CAN YOU NOT LIVE WITHOUT?
The Tiiu top! It goes with every outfit.
WHAT IS YOUR PERFECT AYAI OUTFIT FOR COACHELLA?
Definitely the breezy Daphna dress with tons of jewelry! Its moveable and will keep me cool in the hot sun.
FAVORITE FASHION CITY?
New York! I am always inspired to dress fashionably when I'm there.
FAVORITE IG ACCOUNT?
I love @gypsea_lust because she's this super rad Australian girl that lets her magical photos speak for themselves.
WHAT ARE YOU LISTENING TO RIGHT NOW?
I love Halsey's new song Now or Never.
CURRENT GIRL CRUSH?
Not to be cheesy, but Rumi Neely's aesthetic will always keep me coming back for more IG stalk sessions.
LATEST BEAUTY DISCOVERY?
Wearing cool wigs to change up your look quickly!
BEST PIECE OF FASHION ADVICE YOU'VE EVER RECEIVED?
Wear whatever you want and don't let anyone hold you back from looking and feeling your best.
BEST PIECE OF FASHION ADIVCE YOU'VE EVER GIVEN?
If you don't feel good in it, you won't look good in it. Don't wear anything that doesn't make you feel absolutely radiant in it!
ONE THING PEOPLE WOULD BE SURPRISED TO KNOW ABOUT YOU?
I used to be a competitive dancer and am trained in all dance styles!
LAST PURCHASE?
I've recently started working out again, so I bought a kettle bell for my squats I do in the kitchen while watching Say Yes To The Dress haha!
Sonya came by our DTLA loft for some shopping, and we found out that she's as chill as she is gorgeous. We took the opportunity to ask her a few important questions...
WHAT AYAI PIECE CAN YOU NOT LIVE WITHOUT?
I wear my new strike hoodie & leggings way more than I would like to admit. I literally ran into CVS to change into the set the day I got it haha. Clothing softer than your bed is honestly one of the best things on Earth.
WHAT IS YOUR PERFECT AYAI FESTIVAL OUTFIT?
Without a doubt- the siqi leather lace up shorts are coming with me to coachella! The Stelle top would also be so stunning in the desert. I'd also go heavy with the accessories and layer the jace chain chocker, the binx, and the tsuki. And I'd bring my lighter case ;)
WHO IS YOUR STYLE INSPIRATION?
I think my style more so comes from my dreams of- and working towards of the woman I want to become. It's mood-dependent, a constant evolution, a metamorphosis, if you will.
FAVORITE FASHION CITY?
Every city has a culture and style that I get inspiration from in some way or another. The street style in Soho, New York is always ridiculously creative and cool; but my favorite fashion city is probably Seoul, South Korea. I think South Korean fashion is an impeccable mix of vintage classics and street style trends.
WHAT ARE YOU LISTENING TO RIGHT NOW?
SO much! I live in headphones, and am always looking for new songs, and update my soundcloud every day. https://soundcloud.com/sonya-esman
FAVORITE INSTAGRAM ACCOUNT?
Cate Underwood (@undervoodoo) has the most beautiful artistic aesthetic, which is a huge inspiration to me. Maya Stepper (@mayastepper) is also such a joy, and I love to watch her grow. @fashion_viadi and @gildaambrosio are my go-to for style inspiration and new ideas.
CURRENT GIRL CRUSH?
Again, Maya Stepper!
LATEST BEAUTY DISCOVERY?
The RMS living luminizer is the best highlighter I've ever layed my hands on. It's natural, coconut oil based, and doesn't look fake or shimmery at all.
LAST PURCHASE?
I bought myself a new polaroid camera an hour ago! (polaroid sx-70) All my inexpensive polaroid cameras broke in my luggage when travelling, so I got one that's a little more professional... sans the plastic.
BEST PIECE OF FASHION ADVICE YOU'VE EVER RECEIVED?
Burn your bra.
BEST PIECE OF FASHION ADVICE YOU'VE EVER GIVEN?
Sunglasses- always. They're like an accessory to the face and can make you look like a million dollars.
ONE THING PEOPLE WOULD BE SURPRISED TO KNOW ABOUT YOU
Everybody is always surprised to find out that I know literally zero movies or tv shows. I usually tell people I just meet to not even bother with asking me "have you seen ___ movie?" because the answer is always no. Always. I get bored SO quickly, and prefer to spend my time creating something of my own.
DESCRIBE YOUR PERFECT DAY IN LONDON.
Urgh, no rain and especially no wind. Wine and pizza with my boyfriend on our balcony.
WHAT KIND OF CAT WOULD YOU BE?
The one that would scratch you if you don't give her food!
WHAT ITEMS DO YOU SAVE ON, AND THEN WHAT DO YOU SPLURGE ON?
Shoes are my weakness, I absolutely hate bad quality shoes so will always prefer to invest in good quality pricy shoes. Also coats, an amazing quality coat is the one clothing item I can spend A LOT on. Tops, jeans, everything casual i normally don't spend much on.
ONE THING PEOPLE WOULD BE SURPRISED TO KNOW ABOUT YOU:
I eat chalk? It's probably the weirdest thing, but I it has a very intense influence on me, kinda like fresh newspaper smell. I remember being in school and sneakily stealing pieces of chalk when none else was around.
WHAT WERE YOU LIKE IN HIGH SCHOOL?
I was the tallest in my class... and in all the other classes of my grade haha. I was quite shy and often bullied, studying 24h was my only escape from that haha.
AYAI PIECE YOU WEAR THE MOST OFTEN:
The chokers! Followed by the Kimia bodysuit in black.
ONE OF YOUR BOYFRIEND'S FAVORITE THINGS ABOUT YOU:
He finds it cute that I can be super slow in understanding his inappropriate jokes sometimes.
FAVORITE INSTAGRAM ACCOUNT:
NASA!!!! For all the freaking awesome Snap stories.
FAVORITE KIND OF COOKIE:
Chocolate cookie covered in salty cheese. Umm.
FAVORITE NETFLIX AND CHILL OUTFIT:
My dressing gown + face mask.
BAD HABIT:
Sleeping on my face!
LATEST BEAUTY DISCOVERY:
Charlotte Tilbury's dry sheet mask
SONG ON REPEAT:
Right now: city of lights from La la Land
FAVORITE SMELL:
Fresh newspaper
BEST SKIN TIP:
Massaging your face with ice in the morning, it gets rid of puffiness and gives you a fresh look.
WEIRDEST NICKNAME YOU'VE BEEN GIVEN:
Doinitza Spritza, don't even ask…
ANIMAL YOU WOULD RATHER BE:
Panther
FAVORITE WORD:
Amore
Introducing Keltie, a sweet A-line dress with just the right amount of mischief.
Introducing Keltie, a sweet A-line dress with just the right amount of mischief.
Made in a high-end wool blend, Keltie is winter appropriate and just as perfect on its own as it is layered with your favorite shirt underneath.
Made in a high-end wool blend, Keltie is winter appropriate and just as perfect on its own
as it is layered with your favorite shirt underneath.
Made in a high-end wool blend, Keltie is winter appropriate and just as perfect on its own
as it is layered with your favorite shirt underneath.
Pure kitten.
A deep scoop back and lobster clasp straps make Keltie an updated take on a classic.
Available in Black and Charcoal Grey
Pure kitten.
A deep scoop back and lobster clasp straps make Keltie an updated classic.
Available in Black and Charcoal Grey
Babe and total bombshell Rachel Cookwears our Crushed Velvet Zillah Slip Dress in Blush, the Katya Leather Choker in Blush, the Era Choker, and the Ambrosia Velvet Choker.
Photographer: Adam Mont
Stylist: Dalit Gwenna
Assistant Stylist: Mackenzie Lopez
Hair: Kristin Heitkotter
Makeup: Anna Branson
Babe and total bombshell Rachel Cookwears our Crushed Velvet Zillah Slip Dress in Blush, the Katya Leather Choker in Blush, the Era Choker, and the Ambrosia Velvet Choker.
Photographer: Adam Mont
Stylist: Dalit Gwenna
Assistant Stylist: Mackenzie Lopez
Hair: Kristin Heitkotter
Makeup: Anna Branson
Specific, ethereal, endlessly wearable
The jewelry collection created to end the search
The finishing touch you'll
never take off
Beyond delicate designs and infinite layering potential allow limitless self expression
We loved catching up with the impossibly sweet, bouncing off the walls with energy, Ashley Moore for our latest Off Set shoot. Between Japanese butterfly stickers and Bambi Snapchat selfies, Cat and Rumi shot her in all the new pieces that are as fresh and playful as she is. Follow Ash on Instagram @ashley_moore_
Very outgoing & extremely competitive. I loved sports & learning new things. Was also never shy like I can be now.
How are other drivers so horrible and what fast food place can I drive thru!
Cheetah
I have ADD. It's so hard to keep my attention & to stay focused for a long period of time. I'm all over the place!
Lock screen is a photo of my lovely boyfriend and my home screen is a photo he took of a few palm trees with an amazing cotton candy sky
Google...AREYOUAMI :)
Baby Tati Clasp choker - absolute favorite
His words - "how pure your heart is"
@areyouami and @bellahadid
Tickets to Hawaii for my boyfriend
I love this little Mexican place on Ventura called Ceremony - it's really good. & small portions. Not too much food.
Warm chocolate chip
Sweats, tank, and warm socks with a face mask
Biting my lip and cracking my toes. I know, so gross.
Eye patches to get rid of the dark circles & bags
The Neighborhood : The Beach
Tove Lo : This time around
Starbucks coffee
Stinker
Giraffe or Ladybug
Promise
A LIQUID DREAM
Classically AYAI with heavy silk, raw hems and a daring silhouette
Uninhibited, undone elegance, Nyissa moves with you
Available in gold, black, red and white
WE WENT THERE
Striking, futuristic, just the right amount of sweet
NEUS BIB TOP
NIMA BRIEF
Neus features a cross back with ring detail. It pairs perfectly with our Nima brief in ribbed blush to create the ultimate look.
Channeling the spirit of Los Angeles
NURI TRIANGLE TOP
Pair it with the Nima brief in white waffle for the freshest sillhouettes.
Simple with just the right amount of statement
KAIMI ONE PIECE
Playful and brazen, Kaimi features thick elastic straps, a scooped out neckline, and a thick cuff on its high cut legs.
Playful, sexy, and anything but safe
NETA STRING TOP
NETA STRING BOTTOM
We've updated and elevated our best-selling Elara and Anais dresses. They now come in heavy silk charmeuse in black, white and blush.
White silk Elara
Anais in blush
ELARA
A fresh take on our signature chokers, Dassa is the point at which supple wrapped leather and heavy gold chain converge. Single, double wrap, and wrist options available the Dassa family is what you need to create an impactful statement look.
Double Wrap
The Dassa double wrap choker features our signature calf-skin leather, capped in gold, and fitted with our heaviest chain yet. Flat supple leather and perfectly conceived construction are essential to this style's impact while the extra length makes it endlessly versatile.
The Dassa, a fresh take on our signature chokers. The softest calf-skin, paired with the heaviest chain we could get away with, is everything we've been looking for just this side of edgy.
The Dassa bracelet is next-level wrist wear. A bold mix of flat leather cording and statement gold chain make it an integral addition to the Dassa Family. Pair it with a Dassa neck wrap or let it shine all on its own.
Next to our design studio in DTLA, the loft is a place that is both inspiring and calm.
Make an appointment to come visit us today.
Interior design by Rumi. Instagram friendly. You'll want to move in.
We never make more than a couple of appointments each day, to make sure that our clients get a truly special personalized experience.
If you are in LA and want to set up an appointment to see the full AYAI collection and preview upcoming pieces, there is only one way.
Fill in the form below and our AYAI concierge will be in contact.
The Nyx is a piece to indulge in. As sexy as it looks, it's also addictively comfortable.
100% silk. With super thin straps and rose gold hardware the look is simple but refined.
Great for all occassions. The Nyx pairs well with our Zillah Dress or a barely there tank.
PULL IT OFF
The Nyx is a bra that needs to be seen.
Now available in Black, White, and Gold.
It's barely there but it's so so pretty. Alva is a super fine ball chain that will instantly up your bracelet layering game.
Just the right amount of glimmer. The Tsuki chain bracelet is beyond dainty with the prettiest intricate texture. Vintage inspired with princess vibes.
Upping the everything levels of your look. Two delicate 14k gold filled chains braided with lustrous colored thread.
Comfortable and delicate - you'll never want to take them off. Custom sizes are available to make sure they're just right.
Alva and Tsuki are sweetly minimal and subtle worn alone, but also so good to layer to create the perfect stack. We love them offset by Era's braided chains.
Sexy but unexpected, the Zillah skims the body instead of hugging it
Inspired by everything good about vintage slips with none of the weird
Rendered in weighty luxurious silk charmeuse with raw edges
Zillah is airy dreams so comfort isn't even a question. But it's also really easy to wear. Layer it with a tshirt or oversized knit, scruff it up with sneakers, or go full badass with ankle boots and all the chokers.
Zillah looks insane. It also feels insane. Our heavy silk charmeuse is lined in more silk. To make you feel like a kitten princess. The straps are delicate and finished with copper hardware, and raw edges give it a modern, unmistakeable look.
The continent hopping, the front rows, the accessory line, the magazine covers, and always the perfect airport outfits. The Blonde Salad actually never stops and Chiara Ferragni actually always does it with style.
An ARE YOU AM I supporter from the very beginning, she inhabits the brand with the utmost ease and elegance. Our circles in LA brought us together to find us hanging out more and more and shooting her for the OFF SET series was the perfect way to bring all the vibes. We styled Chiara in AYAI pieces classic and fresh with a hint of Black Swan via Hollywood.
Chiara's look here is lazy Sunday mornings, backyard hangs, yoga afternoons, flower shopping, and road trips. So comfortable, just as striking.
When your lingerie is good enough to be an outfit.
Introducing Zoa. Delicate and diaphanous silk georgette with minimal lines and barely there straps. The one you can wear with everything that also makes everything better.
If you're going to have just one AYAI piece, this is it. Our best selling Zillah slipdress hangs perfectly and practically lights up the room.
Kinga is a flat chain that will enhance in the subtlest, prettiest way. The perfect delicate touch to complete any look.
Just the right amount of glimmer. The Tsuki chain choker is beyond dainty with the prettiest intricate texture. Vintage inspired with princess vibes.
It's barely there but it's so so pretty. Alva is a super fine ball chain that will instantly up your necklace layering game.
An oversized clasp on a fine chain, Tati is striking and slightly trippy. Sits just at the base of the neck. Perfect paired with one of our simple chain chokers.
Our gold choker collection perfectly complements every look
