knife

May 23, 2016

Hello, i'm knife

sleekest + sharpest

Figure hugging rib. Extra scooped out neck.  Knife is unmistakeable.

finished with copper

Custom copper snaps take this collection to a whole separate level.

casual perfection

Feminine.  Super fitted.  Comfortable.  Stunning basics.

the snap tank, but perfected

100% cotton

100% AYAI

hugging your body tight

Perfect with dirty sneakers, or your highest boots.  i.e. always.

SHOP THE KNIFE COLLECTION

knife

May 23, 2016

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Rin

May 20, 2016

Hello, I'm Rin

Crossing boundaries

The best you can look this casual.  The Rin collection is a whole new approach to sportswear.

Beyond Comfortable

90% organic cotton 10% spandex.  The material you'll never want to remove.

Always Appropriate

Athletic, minimal, and totally necessary, this is the cut that you've been missing from your life.

a new silhouette

Cut away at an aggressive vertical at the sides, with a high crew neck and thick banded bottom.  The Rin Bra is everything.

high but not too high

The Rin Brief is super modern.  Made from our thick, stretchy, organic cotton spandex.  One pair is definitely not enough.

SHOP THE RIN COLLECTION

Rin

May 20, 2016

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Day to Night - Work to Weekend

May 05, 2016

The daintiest satin ribbons tie at the shoulder, sweetening ourAnais tank just right. Heavy doubled silk in a cropped A-line silhouette and a deep scooped back make this piece look and feel special. Available in white and black. 


Day to Night - Work to Weekend

May 05, 2016

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Off Set with Natasha Oakley

April 26, 2016


  

This month's off set is featuring Natasha Oakley who popped into the Are You Am I headquarters for a rad shoot and some girl-talk with Rumi and Cat. After a quick coffee, and a morning workout, Natasha arrived ready to learn some quick cat eye styling tips from Rumi, blast Drake, and of course discuss Coachella and celebrity girl crushes while going through the AYAI collection. We want you to get to know Natasha too so we had her answer some rapid fire questions on the fly. 

Favorite 90s trend? High kneck/ thin strap dresses
Lace or leather? Leather
Cybele or Lilou? Lilou
Deep-v or open back? Open back
Hoodie or sweater? Hoodie
Favorite AYAI piece? The Elodie bra top that I wore in the shoot.
Best piece of fashion advice you’ve ever received? To be simplistic and minimalistic. 
Best piece of fashion advice you've ever given? Get dressed and then remove one thing. Let your natural beauty do the talking. 
Last purchase? Aquazzura sandals. 
Currently obsessed with… my Fresh SUGAR lip balm. 
Can't live without… My laptop

Off Set with Natasha Oakley

April 26, 2016

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Pawing at the Edge of Appropriate

April 25, 2016
The Kimia Bodysuit cuts a super fresh silhouette. The neckline is straight across and low and the leg hits high at the hip. Pair with cut off jean shorts for an effortlessly delicate look.

SHOP THE KIMIA

Pawing at the Edge of Appropriate

April 25, 2016

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Borderline Futuristic

April 25, 2016

Our perfect Kell leather mini silhouette gets taken to the next level in sumptuous calf hair. Super luxurious and so sleek it's borderline futuristic.


SHOP THE NEW KELL

Borderline Futuristic

April 25, 2016

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Dare to Bare

April 13, 2016

It only made sense. Are You Am I's beloved Neva Keyhole Blouse returns in a new color. Made in black heavy silk crepe backed in luxurious silk charmeuse with a delicate ribbon at the neck. Delicate Rose Aiglets accent the simple, yet perfected cut. Pair with your favorite cut-off shorts and boots for a look that never fails. 

SHOP THE NEVA

Dare to Bare

April 13, 2016

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Off Set with Jessica Gomes

April 07, 2016

The second installment of our off set series features babe af Jessica Gomes. Splitting her time between Sydney and LA, Jess has that undone beachy but drinks at Chateau ready vibe down perfectly. She arrived morning fresh from an Erewhon juice and coffee run and was more than game for a girl talk-heavy hair and makeup session before being styled and shot by Cat and Rumi in her favorite ARE YOU AM I pieces. Young Thug set the mood as rose petals flew and snacks were passed around. We want you to get to know her too so we had her answer some rapid fire questions on the fly. 

Lace or leather? Leather
Cybele or Lilou? Cybele 
Deep-v or open back? Deep-V 
Hoodie or sweater? Croft Hoodie 
Favorite AYAI piece? Ambrosia choker in black
Best piece of fashion advice you’ve ever received? Don't follow trends
Best piece of fashion advice you've ever given? Keep it minimal and simple
Currently obsessed with… Rihanna’s Puma campaign
Can't live without…the loves in my life

SHOP JESSICA'S LOOKS

Off Set with Jessica Gomes

April 07, 2016

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Get pretty. Get wild.

April 04, 2016

 

We got you covered: in bold, aggressive cuts. The Festival Collection by Are You Am I makes last minute shopping effortless. Light as air cotton gauze is triple layered and cut in the freshest desert-friendly silhouettes. Dance the days away in your favorite AYAI desert festival looks.

SHOP THE COLLECTION

Get pretty. Get wild.

April 04, 2016

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Spring to This

March 28, 2016

Interchangeable as a daring top, or a delicate bra. Elodie is a heavy silk charmeuse bra with tiny spaghetti straps and a thick smocked back for a little drama. A bold statement piece to show off just the right amount. 

 

SHOP ELODIE

Spring to This

March 28, 2016

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Room Wear to Days Out

March 28, 2016

 The fresh take on a classic henley. Liana is a double layered super soft brushed knit with a deep buttoned placket and extra long sleeves. This comfortable look takes perfection to a whole new level.


Shop Liana

Room Wear to Days Out

March 28, 2016

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Off Set with Scarlett Leithold

March 15, 2016

A new #AYAI series. Scarlett Leithold, Cat Khan, and Rumi Neely came together on a sunsoaked Wednesday afternoon to capture all the vibes. Combining the freestyle spirit of blogging with Cat's lens, Rumi's styling, and Scarlett's favorite ARE YOU AM I pieces to create a dreamscape of the perfect spring wardrobe.

SHOP SCARLETT'S LOOKS

Off Set with Scarlett Leithold

March 15, 2016

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Ayu in Love

March 07, 2016

A simple, perfected bodysuit you'd want to live in. Ayu is streamlined and semi-fitted throughout the body with a crew neck, extra long sleeves, and a high cut leg. Your new favorite thing to wear around the house, in bed, or to breakfast with your favorite pair of cutoffs.

SHOP THE AYU

Ayu in Love

March 07, 2016

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Cuddle Weather

March 07, 2016

 

Feels like a warm hug, looks like a million bucks. Super-soft, thick, and fitted throughout the body with a dramatic fold-over neckline. Extra long sleeves to heat up your hands in and double layered so it feels as good against your skin as it does on the outside.


SHOP THIS LOOK

Cuddle Weather

March 07, 2016

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Undeniably Stareworthy

March 07, 2016

The Anouck Dress is the ultimate statement piece. Doubled up thin layers of whisper soft cotton/modal in a striking, beyond flattering silhouette. A clean, sleek piece that is simply unforgettable. 


BUY THE ANOUCK

Undeniably Stareworthy

March 07, 2016

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Bliss in Silk

March 07, 2016

The Persephone wrap dress is crafted in our finest silk. Featuring a deep neckline and thick ribbon tie at the waist, it emphasizes everything you want to bring attention to. Versatile as can be, the Persephone can be worn as a comfortable room-wear, or on the finest day out. 

SHOP THE PERSEPHONE WRAP DRESS

Bliss in Silk

March 07, 2016

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Risky Business

March 07, 2016
Cropped and cut away, the Xanne Cashmere knit tank is at once racy and super delicate. Featuring skinny side ties, the top is a bold, head-turner. Now available in colors Black, Ivory, and Grey. 
SHOP THE XANNE TANK

Risky Business

March 07, 2016

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Good As Gold

March 07, 2016

The Classic Zillah Slip Dress in Gold, luxurious silk. An oversized look with a low backline to be comfortable, yet daring. A must-have color for the upcoming season. 

SHOP THE ZILLAH DRESS

Good As Gold

March 07, 2016

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The Darker Side

March 07, 2016
Our beloved Bianca Dress is back. In the classic Black color, the Bianca will keep you warm and chic through the remaining cold days of winter. 
BUY THE BIANCA DRESS

The Darker Side

March 07, 2016

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The bodysuit is back

February 29, 2016

Pawing at just the edge of appropriate, Kimia cuts a super fresh silhouette. 



SHOP THE KIMIA BODYSUIT

The bodysuit is back

February 29, 2016

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Legitimately Adorable

February 29, 2016
Sticky sweet. The Lou Lettuce Tee is a perfectly shrunken fit baby tee. Super-soft and stretchy with lettuce edges. The staple basic tee just got better.
 
GET THE LOU LETTUCE TEE

Legitimately Adorable

February 29, 2016

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Neva

February 29, 2016

But do it with elegance. The Neva Keyhole Blouse is made with a heavy silk crepe backed in luxurious silk charmeuse with a delicate ribbon at the neck. Heavy rose gold aiglets swing freely from the ties. Perfect top for both your casual days and your nights out. 

SHOP THE NEVA

Neva

February 29, 2016

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cashmere dainty

February 01, 2016
Cropped and cut away, the Xanne knit tank is at once racy and super delicate, in soft 100% cashmere. Featuring a crew neck, wide rib hem, and skinny ties at the side. Your not so average tank, for those days you feel slightly daring. 

SHOP THE XANNE TANK

cashmere dainty

February 01, 2016

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Little Black Dress

February 01, 2016
Clean lines belie the fact that there is a lot of special going on with Mala. Channel your inner dark angel with this pinafore style little black dress. The thickest lustrous silk satin straps create a square neck and cross in the back. Matte black 3-ply silk crepe, sits slightly away from the body.

SHOP MALA DRESS

Little Black Dress

February 01, 2016

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Cozy in Cosette

February 01, 2016

Irresistibly cuddly and warm, with a sweet silhouette. The Cosette is cropped with an extra wide rib at the hem and three covered buttons. A perfect companion for those winter days out.

Buy The Cosette Cardigan

Cozy in Cosette

February 01, 2016

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Do you dare?

January 25, 2016

Introducing the Kasia. We took the muscle tank and made it our own. Super-soft modal blend, cropped, Deep-V.  Available in two classic colors: Black and White for the casual days that are worth dressing up for. 

GET THE KASIA TANK

 

Do you dare?

January 25, 2016

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Sharp and Sleek

January 25, 2016

This scoop neck Knife dress features opaque cotton and copper snaps that gives it a daring, sleek look.  A classic white dress never looked so bold. 

BUY THE KNIFE DRESS

Sharp and Sleek

January 25, 2016

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THE ULTIMATE STAPLE

January 20, 2016

Simple, yet perfected. The Rylie Tee is crafted in soft, thick 100% cotton and features a cropped hem. A white tee at its absolute best. 

ADD THE RYLIE BABY TEE TO YOUR WARDROBE

THE ULTIMATE STAPLE

January 20, 2016

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Casual à la mode

January 20, 2016

Designed in collaboration with Knighttcat, the Croft Hoodie brings lush to casual wear. Made in super-soft, organic cotton and fitted to hug your body. You will never leave the house without it again. Available in three colors - Cream, Black, and Moss

SHOP THE CROFT HOODIE

Casual à la mode

January 20, 2016

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The Velvet Collection

January 20, 2016

The irresistible trend of chokers are now taken to the next level. The thick, double sided velvet are adorned with subtle accents of gold. 

BUY THE CYBELE CHOKER
BUY THE AMBROSIA CHOKER

The Velvet Collection

January 20, 2016

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Velvet Crush

January 06, 2016
A velvet alternative to our signature Zillah Slip Dress. Custom made by our specialists to fit each person flawlessly. The delicate silk ties and luxurious crushed velvet now available in the color Rust. 
GET YOUR ONE-OF-A-KIND ZILLAH SLIP DRESS

 

Velvet Crush

January 06, 2016

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Winter Night Out

January 06, 2016
When you want to stay warm and cozy while still being the hottest one out, the Bianca dress is the perfect attire. The piece is double layered and made with extra long sleeves for maximum warmth and comfort, while the fold-over neckline gives it a dramatic look. 
GET THE BIANCA DRESS

Winter Night Out

January 06, 2016

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Everything is Black and White

January 06, 2016
The soft, silk linen blend. The lovely, sweet tie front. The deep, daring neckline. The Lula top is great for a casual day, or a night out. Available in both Black and White. 
SHOP THE LULA TIE-FRONT TOP

Everything is Black and White

January 06, 2016

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Minimal Elegance

January 06, 2016
The Anouck Long Sleeve is soft and stretchy to give you extra comfort. The long sleeve and croppedtrim will create a simple yet chic look guaranteed tomake this top a staple to your wardrobe.
Add the Anouck Long Sleeve to your wardrobe

Minimal Elegance

January 06, 2016

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Ivory & Irresistable

January 06, 2016

A fresh feel to a vintage, iconic blouse. The soft silk and the alluring cropped hem is a guaranteed head-turner.  

Shop the Kaede Button Down Blouse

Ivory & Irresistable

January 06, 2016

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Good Things

November 06, 2015
They say that good things come in small packages.  Well our Cuyler shorts certainly are a small package.  Now available in a wild leopard print.  Do you dare?
SHOP CUYLER NOW

Good Things

November 06, 2015

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